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If you're a whiny snowflake that can't handle the truth, is offended by the word fuck and about 37 uses of it in different forms, gets ass hurt when you hear someone speak the absolute real and raw truth, you should leave. Like right now. This is Shut Up and Shoes. The podcast where we cut through the shit and get real about weight loss, life, and everything in between, we get into the nitty-gritty of making small, smart choices that add up to big results. From what's on your plate and how you approach life's challenges, we'll explore how the simple act of choosing differently can transform your health, your mindset, and your entire freaking life. So, if you're ready to cut through the bullshit and start making some real changes, then buckle up and shut it up, because we're about to choose our way to a healthier, happier life. This is Shut Up and Choose. Let's do this. Now your host, Jonathan Russler.

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Hey, welcome back to Shut Up and Choose, the podcast that cuts into noise and nonsense, and all the bullshit$70 billion guidance are on your way. All those Instagram influencers and internet jerk-offs that are telling you how to lose weight who really don't have a clue. They're just pitching the latest and greatest, the newest, and what they deem to be the most exciting thing, but the truth is they have no clue. In fact, they always talk about willpower and discipline and motivation, and all those things are a bunch of shit. So if you think you fail the weight loss because you don't have enough willpower, you've been lied to. Let me say it again, because it's probably the most important thing you'll hear all week. If you believe the reason you can't lose weight is because you're weak or lazy or don't have enough discipline, that's just not the truth. That's the story that the$70 billion diet industry wants you to believe. Here's how the game really works they sell you a plan, a program, a product, something built around restriction, extreme rules, or totally unrealistic demands. And when it inevitably fails, when you burn out, when you give into cravings, or you fall off the wagon, they don't take the blame. No, they point the finger right back at you. Hey, you didn't try hard enough, or you weren't disciplined enough, or you don't have enough willpower. And what do you do? You feel guilty. You blame yourself, and then you go back and buy the next program. That's how the cycle repeats year after year. If you think about it, it's genius marketing. They make billions, but it's terrible for your health, your confidence, and your peace of mind. Because here's the truth willpower has nothing to do with long-term weight loss. Think about it. How many areas of your life already demand your willpower? If you're a busy executive, your entire day is filled with decisions, responsibilities, deadlines, and fires to put out. By the time you get home, your willpower is shot. You don't have the bandwidth to white knuckle your way through another diet. And you shouldn't have to. The real reasons diets fail isn't because you're weak, it's because they're designed to fail. They depend on constant discipline, and discipline is a finite resource. Eventually, it just runs out. So if willpower isn't the answer, what is? Well, that's what I'm going to dive into today. I'm going to show you the truth about why discipline isn't the key to lasting weight loss and what actually worked instead. I'll break down for you how I personally lost 140 pounds and kept it off without relying on willpower and how you can finally escape the cycle the diet industry wants to keep you trapped in. So let me get into it. So let's talk about willpower. For decades, weight loss has been sold to us as a simple equation. If you want it badly enough, if you're strict enough, if you're disciplined enough, you'll succeed. The message is always the same. Just try harder. On the surface, it sounds reasonable, I guess. People love simple answers. Eat less, move more. Stop being weak. Power through. It's packaged in tough love language that makes you think, yeah, well, maybe I really do just need to buckle down. The problem with that is it doesn't work. Here's why. Willpower is finite. Every decision you make during the day, every stressful moment, every demand on your time drains that tank. By the time you've made it through meetings and deadlines and family obligations and everything else that life throws at you, how much willpower do you think you realistically have left to fight cravings, resist temptation, or stick to some punishing diet plan? I know you know the answer, and it's not much. And if you're like me, most nights it felt like I had zero left in the tank. I can't tell you how many times I've personally tried harder. I told myself this time would be different. I know every single one of you listening has said that. I'd white knuckle my way through, I'd be stricter, tougher, and more disciplined, and for a little while it worked. I follow the rules, I cut the calories, I dropped some weight, but eventually, every fucking time, I caved. It wasn't because I didn't want it enough, it wasn't because I was weak. It was because no one can sustain a life built on constant self-denial and discipline. Eventually, you get tired, you give in, and then you start the cycle all over again. And here's the kicker. The diet industry counts on that. That's exactly how they profit. They build plans that require superhuman levels of willpower. When you can't sustain it, they don't admit the system is broken. They tell you that you're broken. They point the finger right back at you. You didn't try hard enough, you weren't disciplined enough, you didn't have the willpower. And because you believe them, you feel guilty. You think it's your fault. And then what do you do? You go back, pull out your wallet, and buy the next fucking plan. That's why the industry makes$70 billion a year. Not because they're creating lasting results, but because they've convinced you that failure is your fault, and their next solution is exactly what you need. But let me tell you from experience, you don't need more willpower. You don't need more discipline. You don't need to be tougher, you need a different approach altogether. And that's what we're going to talk about. What actually works when willpower runs out, and how you can build systems and choices that don't depend on constant grit. So, first thing is you have to understand this. I've said it three times. Willpower is finite. It's not an unlimited resource you can call in anytime you want to. Every decision you make throughout the day drains it. What to wear, how to handle meeting, what's in an email, how to deal with a crisis, add in stress and deadlines, traffic, family issues, all that shit chips away your mental energy. By the time you're staring at the fridge at 7:30 at night, your tank is empty. You're not choosing between discipline and weakness. You're choosing with nothing left to give. This is especially true if you're a busy executive. The people that I coach, these are high-performed men and women who run companies, lead teams, and make hundreds of decisions every day. Their willpower is already maxed out before they even get home. And then, what do most diets demand? That they summon even more willpower to weigh food, to count calories, and resist cravings. That's a losing battle before it even starts. And research backs this up. The people who succeed at long-term weight loss aren't the ones with the strongest discipline. They're the ones who design their environment so they don't need discipline in the first place. They remove the friction, they make good choices, automatic, and they rely on systems, not grit. So let me give you a simple example. If Oreos are in your house, and they're always in my house, but if Oreos are in your house, sooner or later, willpower is going to break. I don't care who you are, how fucking motivated you feel today, eventually a stressful moment, a late night, something will wear you down and you'll eat the Oreos. You know goddamn well what I'm talking about. But if the Oreos aren't in the house, you don't have to fight. You don't need willpower at all because the choice isn't even there. That's what I mean by building systems. It's not about telling yourself don't eat cookies. It's about creating an environment where the cookies aren't even an option. One system removes the battle completely. And the same is true for everything else. If you keep water on your desk, you'll drink more water. If you schedule a 15-minute walk after lunch, it just becomes routine. If you plan tomorrow's meals the night before, you don't burn decision-making energy when you're hungry. Each one of those shifts makes the healthy choice the easy choice, and it removes the need to constantly lean on willpower. That's why relying on discipline alone is a setup for failure. It's not that you're weak, it's no one can live their entire life on the edge of restraint. Sooner or later, the tank runs dry. The solution isn't more willpower, the solution is better systems. I'm going to show you exactly why diets ignore that and how you can start building the kind of systems that make success automatic. So here's the real reason that diets fail. Look, we've already established that willpower is finite. So let's look at why diets fail almost every single time. At their core, diets are built on restriction. They tell you what you can't eat, what you must avoid, what's now off limits. They create endless rules: no carbs, no sugar, no fat, no eating after seven. The list goes on and on and on and on. And what does that really mean? It means you're constantly living in a state of self-denial, forcing yourself to resist, to push, to fight day after day, meal after meal. And honestly, that's an impossible way to live. Most people can white knuckle it for a little while. I did hundreds of times on diets, maybe for a few weeks, maybe even a couple months, and you drop some weight, you feel like, hey, I'm on track. But sooner or later, shit happens. Stress, work, travel, family obligation, night out, a tough week, whatever it is. And suddenly the rules crack. The cravings win, the diet collapses, and the weight comes back. And then comes the guilt. People think it's their fault. They think, I should have been stronger, I should have had more willpower. But here's the truth it's not your fault, it's the system. Diets are designed to fail. If they actually worked long term, the industry wouldn't be worth$70 billion. They'd lose customers. So instead, they keep people trapped in this endless loop of short-term success and long-term frustration. The failure is what keeps you coming back. And every time you return, you spend more money, more energy, and more hope. So the problem isn't you, the problem is restriction. Because here's the reality: nobody wants to live a life where they're constantly fighting food, constantly saying no, constantly relying on willpower to survive every single meal. That's not sustainable. And anything that's not sustainable will eventually fail. That's the real reason diets don't work. They're not designed to help you build a life you can actually live. They're designed to keep you hooked. And that's why, if you want real change, you need a completely different approach. One that isn't about restriction, but about freedom. One that isn't about punishment, but about design. One that isn't about dieting at all, but it's about choosing. That's why my mantra is stop dieting and start choosing. So if willpower isn't the answer and diets are designed to fail, what actually works? Well, it comes down to this design over discipline. What I mean by that is simple. You don't need more grit, you don't need to become a robot. What you need is an environment and a system that makes the right choices automatic. When the environment is set up for success, the choices take care of themselves. Just think about any part of your life or business. Do you rely on willpower to pay your bills? Of course not. You set up auto pay. Do you rely on discipline to make sure you show up to meetings? No. You have a calendar with reminders. You use systems to make important things automatic. And your health should be no different. If you're relying on pure willpower, you will eventually lose. But if you build systems, the healthy choice becomes a default choice. And suddenly you don't need discipline anymore. So, what does that really look like in practice? Let me give you a couple examples that I not only teach, but that I actually live by. I do this shit. I'm not some Instagram jerk off that never lost weight. I lost 140 pounds and kept it off for over two years. So first thing, this should be obviously obvious, but stock the house with better food. If you fill your pantry with chips, cookies, and ice cream, you're gonna eventually eat them. I don't care how strong you think you are, I don't care how strong I thought I was, at some point, stress will win. But if you're stocking out with fruit and veggies and lean protein and snacks that align with your goals, you don't have to fight the temptation. The temptation isn't even there. Second thing is make water your default drink. Soda, fancy coffee, they're calorie bombs disguised as refreshments. Make water your default. Keep a bottle of water at your desk, in your car, in your bag, wherever you go. If water is the first thing you grab, you're actually making a small, smart choice that compounds every single day. And number three, and I didn't do this until later on, but put walking meetings on your calendar. I coach executives who spend all day calls. I tell them, swap one seated Zoom call for a walking call. Just one. That's it. 15 minutes of movement that doesn't cost you time. It just requires a little design. And then the last one is plan instead of react. If you plan tomorrow's meals tonight, you don't have to think about it when you're hungry and tired. You just follow the plan. That's design, not discipline. And let me be clear: I'm not talking about meal prep. I'm not talking about make shit tonight. No, just think about okay, tomorrow I'm gonna have this, this, and this. And then have those things. All the decision, all the choice, everything is taken out of it, and it just becomes an automatic thing. So plan instead of react. Here is, I guess, the part that most people underestimate the power of stacking small wins. Everyone wants a big dramatic change, lose 30 pounds in 30 days, drop three dress sizes in six weeks. But all that all or nothing thinking is exactly what causes burnout. What actually works? Tiny wins stacked over time, one 15-minute walk, one swap water instead of soda, one home-cooked meal instead of takeout. Each of those feels small in the moment. You might even think, well, this won't make a difference. That's what I thought until I started doing it. But here's the secret: they do compound. Just like investing money, small deposits over time turn into massive gains. And again, that's exactly how I lost the 140 pounds and how I keep it off. So if you're new here, just I'll give you a quick overview. When I was 411 pounds, I used to believe the same lie that if I just tried harder, if I just had more willpower, I'd lose the weight. And time after time, I failed. The breakthrough came when I stopped trying to force discipline and started redesigning my life. I didn't overhaul everything at once. I didn't wake up one day and turn into a fitness junkie. To this day, a couple years later, I still have not been to the gym other than to maybe use the bathroom. Or I got a massage there once, but I don't go to the gym. I'm not a fitness junkie. I just made one small, smart choice. And then I made another and then another. Things that I did, I swapped soda for water. I started walking like a year into my journey, not hours a day, but just 10 minutes at first, and I began building momentum. I started planning a few meals instead of grabbing whatever was fastest, and I stacked those wins. Over time, those small, smart choices added up to 140 pounds gone. And more importantly, they added up to a system I could sustain for life. I didn't get stronger, I didn't get more willpower. I didn't get more discipline. I got smarter. And that's exactly how high-performing people run their businesses. They don't rely on working harder forever. They build systems, they create processes, they remove friction, they design for success. Health works exactly the same way. If you design your environment, your pantry, your schedule, your routines, so the good choices, the easy ones, you'll win. You don't need to be perfect. You just need to keep stacking those small wins. So I'm gonna just give you like a little recap here so you know where we are. Willpower is finite. Diets force you to live on restriction, and that's why they fail. The alternative is design over discipline. Build systems, remove friction, and make good choices automatic. And then stack small, smart wins until they compound into massive results. That's the path out of the cycle. No gimmicks, no quick fixes, no woo-woo on Instagram, no endless willpower battles. This is the method that helped me lose 140 pounds and keep it off. And it's the same method you can use to finally get free. Because the truth is, you don't need another fucking diet. You don't need more willpower. You just need to start designing your life in a way that makes success inevitable. And that starts today with one small, smart choice. So here's something I want you to think about. Every successful part of your life already runs on systems, not willpower. You don't get your paycheck just because you remembered to ask for it. It's automated through payroll. You don't manage your household by sheer grit. You have routines. Trash goes out on Tuesday, kids get picked up from school at a certain time, dinner is usually around the same time. That rhythm makes things work. Now imagine if you tried to run your life with additive systems. Bills paid only when you remember, laundry done only when you felt motivated, appointments kept only if you had the willpower to show up. That's total fucking chaos. But that's exactly how most people approach weight loss. Pure grit, pure willpower, and no structure. And then they wonder why it falls apart. The truth is, health works exactly the same way as everything else in your life. Success comes from design, not discipline. Instead of constantly forcing yourself to resist temptation, you build routines that remove the friction. Instead of trying to stay strong, you make it easier to win. That's how you create momentum. So for example, if your phone calendar reminds you to stand up and stretch, you don't have to rely on remembering. If you keep a grocery list ready and stick to it, you avoid wandering the aisles grabbing whatever's convenient. If you set a bedtime routine, you stop sabotaging yourself with late night exhaustion eating. None of that requires being tougher. It just requires setting up your life so the right decision is a natural one. And the beautiful part of all this, once you've built even a few of these systems, the effort drops dramatically. What feels impossible at first becomes automatic. The energy you used to waste on constant self-control is freed up for actually living your life. So stop beating the shit out of yourself for not having enough discipline. You don't need to be a superhero. You just need to treat your health like every other part of your life that already works. Put systems in place and let the structure carry you. Because at the end of the day, it's not about getting stronger, it's about getting smarter. So I know I've said it a bunch of times, but here's the truth. You don't need to grind harder, you don't need to be tougher, you don't need to wait until January or Monday or whatever life finally slows down. What you need to do is start making choices that actually fit into your real life. That might mean keeping a piece of fruit in your car so the drive-thru isn't your only option. It might mean laying out your sneakers at night so a short walk in the morning feels automatic. It might mean cooking an extra portion of dinner so tomorrow's lunch is already done instead of grabbing whatever's fastest. These aren't heroic acts of discipline. They're small systems, little nudges that tilt the scale in your favor. And over time, they add up to massive results. That's how I lost the weight. Not with a magical burst of willpower, but by stacking small, smart choices that worked with my life, not against it. So let me leave you with this question. What's one thing that you can change today? I don't mean next month, not next year, but one thing that you can change today that will make the healthy choice the easier one for you tomorrow. Because that's a secret. It's not about waiting for motivation, it's about creating momentum. If you're ready to take the next step, I've got a few resources to help keep you going. You can grab my free weekly tips at jonathanwrestle.com/slash free tips. Every week I'll send you one small, smart choice that actually works in the real world. Take you less than a minute. I'm not going to spam you with a bunch of shit. It's just a free tip with nothing else attached to it. If you haven't yet, I strongly suggest you check out my episode on the seasonal diet trap. You'll see exactly how the industry profits from keeping you stuck. I'll put a link to it in the show notes just so you have it. And if you want the full framework to change my life, grab my book. It's on Amazon. We're an Amazon bestseller. It's called Shut Up and Choose. Honestly, it's a blueprint that I wish I had when I was stuck, but I didn't. So I wrote it because I'm rallying against the$70 billion diet industry. I think they do everything they can to keep as many people stuck and hooked. Don't get me started on Azepic and the GLP ones. They have a place, but it's nothing more than Weight Watchers in a syringe. So the reality is you have to stop waiting and start choosing because your life doesn't begin again in January. It begins the moment you decide to make that first small smart choice. So enough of the excuses and thinking you need more discipline. All you really need to do is shut up and choose.

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Jonathan's passion is to share his journey of shedding 130 pounds in less than a year without any of the usual gimmicks. No diets, no pills, and we'll let you in on a little secret. No fucking gym. And guess what? You can do it too. We hope you enjoyed the show. We had a fucking blast. If you did, make sure to like, rate, and review. We'll be back soon, but in the meantime, find Jonathan on Instagram at Jonathan WrestlerBocaraton. Until next time, shut up and choose.